A fun but positive award, the Buffalo Wild Wings Honoree of the Week could be a player whose humor is infectious and keeps the players and perhaps the coaches loose and alert.
Another kind of Buffalo Wild Wings Honoree could be a player who sometimes goes "wild" in helping to make it down field on a kickoff or punt to tackle or help someone on his team better make the opponent's return specialist. This is the kind of player a coach looks for, not necessarily big, but contributes as much he can in ways only he can contribute. He has a big heart.